I should declare an interest in this book, as I am not only its publisher but also its co-editor. However, I will freely admit that Greg Callus (aka Morus from PoliticalBetting) did more of the work that I did. The book is published with ComRes who have provided much of the data, along with Colin Rallings & Michael Thrasher from the University of Plymouth Election Centre.Basically, in one volume, you've got everything you need to analyse which seats are likely to go where. It's a unique guide to the state of the parties, policies and issues in the run-up to polling, including expert predictions from political pundits.
With its extensive guide to the key marginal constituencies that will make up the battleground, expert commentary and comprehensive opinion poll analysis, this book will arm you with all the facts and figures you need to make an informed choice at the ballot box.
It also features lists of prospective candidates, examples of historical precedent, analysis of the key marginal seats and a comprehensive assessment of the political landscape as the country moves onto an election footing.
BOOK CONTENTS
Editors' introduction and acknowledgements
Foreword
Peter Riddell
The pollster's perspective: key moments and trends in the 54th parliament
Andrew Hawkins
Deaths, resignations and retirements: the by-elections of the 54th parliament
Mike Smithson
Change we can believe in? How electoral law has altered since 2005
Donal Blaney
Fear and loathing on the campaign trail 2010? How the media will cover the next general election
Jon Craig
Things can only get beta: will this be the first 'internet election'?
Matthew McGregor, Blue State Digital
'Meet the new boss, same as the old boss': do manifestos really matter?
Greg Callus
Preface to the party campaigns chapters
Greg Callus
Going fourth into that good night? Labour's general election campaign
Paul Richards
Great expectations: the Conservatives' general election campaign
James McGrath
Follow the yellow brick road? The Liberal Democrats' general election campaign
Mark Pack
Outside the mainstream: where might the major parties be beaten?
Greg Callus
The bookies' favourites: what the betting markets say
Robin Hutchison
All change? The expected demographics of the next House of Commons
Greg Callus
Lists
Iain Dale
Retiring MPs at the next election
Regional & Constituency Profiles
Regional profiles by Robert Waller
Constituency profiles by Dan Hamilton
The book retails at £19.99, but Amazon have it on offer at £10.69. Buy it HERE.
Gosh - it's very male - but sounds very interesting...
ReplyDeleteI bought this book recently and can highly recommend it; the essays are particularly interesting and provide pointers for the election campaign proper. My only quibble is that the thumbnail sketches of key constituencies could have benefited from some closer editing.
ReplyDeleteDoes it list which seat you will be standing in?
ReplyDelete"However, I will freely admit that Greg Callus (aka Morus from PoliticalBetting) did more of the work that I did"
ReplyDeleteYou just did the cover didn't you?
FREE P&P at the mo too.
ReplyDeleteLists - Iain Dale. LOL!
ReplyDeleteLooks excellent - and probably just the thing for a hard-pressed politics teacher! Could make me sound knowledgeable!!
ReplyDeleteGoing completely off topic, I think as a mark of respect for the sad and tragic milestone passed in Afghanistan with the announcement of the one hundredth death there; the Beeb should cancel their planned Question Time edition from Wootton Bassett on Thursday.
ReplyDelete